Overview It is not an exaggeration to say that this 2014 U.S. summer box office was catastrophic in terms of both profit and attendance. May, ($1.23B, -15.7% compared to May 2013), June (~$994$, -19.2% compared to June 2013), and especially July (~$803M, -39.2% compared to July 2013) were all big disappointments for American studios. We did see a turnaround […]
Edge of Tomorrow Is A Great Title
Let’s talk about titles. Conversations about “good” and “bad” titles tend to baffle me. A good title is descriptive (without being too specific), simple, unique and interesting. Discussions outside of that sphere don’t hold water. That being said, I feel compelled to jump into the most recent title debacle stirring up the film world. Released earlier this […]
