Overview It is not an exaggeration to say that this 2014 U.S. summer box office was catastrophic in terms of both profit and attendance. May, ($1.23B, -15.7% compared to May 2013), June (~$994$, -19.2% compared to June 2013), and especially July (~$803M, -39.2% compared to July 2013) were all big disappointments for American studios. We did see a turnaround […]
Lucy
“The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” That was the tagline seen on the posters for Lucy. It’s useless harp on the fact that this ” 10%” theory is absolutely untrue. What matters is that this myth well-known and widespread, and so captured the imagination of Luc Besson’s potential audience. Unfortunately, […]
