Overview It is not an exaggeration to say that this 2014 U.S. summer box office was catastrophic in terms of both profit and attendance. May, ($1.23B, -15.7% compared to May 2013), June (~$994$, -19.2% compared to June 2013), and especially July (~$803M, -39.2% compared to July 2013) were all big disappointments for American studios. We did see a turnaround […]
Lucy
“The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” That was the tagline seen on the posters for Lucy. It’s useless harp on the fact that this ” 10%” theory is absolutely untrue. What matters is that this myth well-known and widespread, and so captured the imagination of Luc Besson’s potential audience. Unfortunately, […]
Edge of Tomorrow Versus the World
You might remember an op-ed I published a few days ago in defense of Edge of Tomorrow‘s title. As I expected, not everyone agreed with me. In fact, my friend and podcasting veteran Teague Chrystie from Friends in your Head was so emphatic about his disagreement that he suggested we record a short podcast about the issue. You can listen […]
Edge of Tomorrow Is A Great Title
Let’s talk about titles. Conversations about “good” and “bad” titles tend to baffle me. A good title is descriptive (without being too specific), simple, unique and interesting. Discussions outside of that sphere don’t hold water. That being said, I feel compelled to jump into the most recent title debacle stirring up the film world. Released earlier this […]
